Graceland Architects – Rebranded
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Date Posted:
June 18, 2024
Graceland Architects has never had a definitive identity. Sure, we had a logo and importantly we had Andre. Andre’s larger-than-life personality and impeccable reputation in the healthcare architecture niche preceded him.
Andre retired and three new faces stepped in. We had all been around for several years, but as far as being business owners went, the three new owners were unknown entities.
Upon Andre’s retirement, solidification and consolidation of the company’s reputation became the primary objective for us.
Having steered the company through the disastrous Covid winter, Graceland Architects emerged ready to expand and evolve into its next iteration – one that would truly reflect the vision of the three new partners.
We needed to rebrand the company. Rebranding extends beyond a new visual identity. Hitherto, we had not defined our core principles, nor did we know how Graceland Architects was perceived by its clients, industry colleagues and the greater public.
A series of questionnaires was prepared to understand exactly how people felt about who we were, what service we provided and how that service was delivered. This process was important as it allowed us to compare actual market data with our own internal perceptions.
The respondent feedback from the questionnaires helped us realize that we had been living out our personal, business and professional principles.
In Jane Austin’s immortal words, our principles were ‘everyday implied but never professedly declared.’
For us to attract new customers and to reinforce the commitment to our loyal customers, we needed to express our principles – the Why’s, the How’s and the What’s of our business.
We believe that the rebranding process has helped us to focus our vision for the company’s future. It’s given us clarity on what we’re striving towards.
Most importantly, the rebrand has helped us to express to our current and future clients what we stand for and how that stance affects the service we give. It has defined our benchmark of accountability to our staff and, by extension, our clients.
Welcome to the new Graceland Architects.
Trevor Lovell
– Managing Director
Rebranding Graceland Architects
Graceland Architects embarked on an extensive rebranding journey to better reflect who we are, what we stand for and how we envision our future. Fort Hartley Brand Consultants were commissioned with a mandate to explore our current brand and the perception associated with it. Then, to advise on the future as well as carry out the redesign.
What you see today is the result of a meticulous process. We began with a process to fully understand the perceptions and insights of those who know us best: our clients, employees – even our family members.
Our old and new logo
Listening to Our Community
Our rebranding journey started with comprehensive questionnaires aimed at past and present clients, employees, and family members.
We sought to understand how they perceived Graceland Architects, what values they associated with us and how they envisioned our future. The feedback was invaluable, illustrating our strengths, areas for improvement and the unique qualities that set us apart.
We had to solidify our brand positioning strategy, values and mission statement.
Look & Feel
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Defining Our Core Values
From this feedback, we defined and expressed our core values, the principles that guide why, how and what we do at Graceland Architects.
Central to these values is the happiness of our staff. We believe that when staff members are in a healthy, motivating and inspiring environment they are able to provide our clients with the superior service they deserve.
In prioritising a balanced, happy working environment we ensure that each project is approached with care, dedication and meticulous attention to detail.
We believe this approach leads to a more streamlined and enjoyable experience for our clients. The results speak for themselves.
Reflecting Quality Through Design
Redefined corporate identification formed an important component of our rebranding: we needed a new logo, and with it, a brand build out with practical applicaitons across mutiple channels.
Our new logo is more than just a visual update; it is symbolic of our commitment to detail, quality and excellence.
The design reflects the precision and thoroughness that goes into every project we undertake. It embodies our dedication to architectural integrity and our promise to deliver nothing but the best for our clients.
Looking Ahead
The rebranding of Graceland Architects is not just cosmetic: it represents a reaffirmation of the commitment to our core values: the prioritisation of our staff and ensuring the highest quality of work. We provide our clients with a hassle-free, enjoyable experience.
As we move forward, we are excited to continue serving our clients with the same passion and dedication that has always been at the heart of Graceland Architects. This rebranding marks a new chapter in our story. We invite you to join us on this journey and experience the renewed Graceland Architects.
Thank you for being a part of our community and for your ongoing support. Here’s to a future filled with innovative designs, successful projects, and a team that is always at its best.
